Autoplay
Autocomplete
Previous Lesson
Complete and Continue
Become a Publicist. A STEP by STEP HOW-TO BOOTCAMP
CHAPTER 1 - PUBLIC RELATIONS PUBLICITY AND MARKETING DEFINED
PART I: CHAPTER 1 TABLE OF CONTENTS
The basic principles and predicting realistic goals of strategy
Using Publicity and Marketing tools
Understanding PR and how to "work it" for you
CHAPTER 1 SUMMARY: What did we learn?
LECTURE 1: Public Relations, PublIcity and Marketing Defined
CHAPTER 1 LEARNING OBJECTIVES
LECTURE OVERVIEW
Public Relations Pie
Public Relations (PR) Defined
Public Affairs Defined
Marketing Defined
Publicity Defined
Special Events Defined
Publicity Defined
CHAPTER 1 SUMMARY: What did we learn?
LECTURE 2 - Developing a Public Relations Plan
CHAPTER 2 LEARNING OBJECTIVES
What is a Media Kit?
Contents of a Media Kit
How to Write Your First Press Release
What is a Media Advisory / Media Alert?
What is a Backgrounder?
What are Talking Points?
Traditional Media Kit vs. Electronic Media Kit
How to Distribute a Media Kit
Using Email to Distribute Media Kits
CHAPTER 2 SUMMARY: What did we Learn?
CHAPTER 2 EXERCISE
LECTURE 3: The Power of the Pitch
CHAPTER 3 LEARNING OBJECTIVES
What is a Pitch?
Story Ideas and Formats
The Press Release vs. The Media Pitch
Embargoed Press Releases
CHAPTER 3 SUMMARY: What did we learn?
CHAPTER 3 EXERCISE
LECTURE 4: Distributing Newsworthy Information
CHAPTER 4 LEARNING OBJECTIVES
What is a Distribution Channel
Modern Methods of Distribution
Newswire Services
Self-Distribution and Faxing
Print Media
Websites and Online Media
What is a VNR?
Goals of Online Distribution
Broadcast Media
Marketing Campaigns and Unconventional Distribution Channels
Working with an Advertising Agency
CHAPTER 4 SUMMARY: What did we learn?
CHAPTER 4 EXERCISE
LECTURE 5: Social Media: Facebook, LinkedIn, YouTube, Flickr, Twitter
CHAPTER 5 LEARNING OBJECTIVES
What is Social Media?
Criticisms of Social Media
Web Surfers: Unique Users and Page Views
Self Advertising Solutions: Advertising Using Social Media
Reputation Management: It's YOUR Responsibility
CHAPTER 5 SUMMARY: What did we learn?
CHAPTER 5 EXERCISE
LECTURE 6: Cultivating Relationships - Media Lists and Networking
CHAPTER 6 LEARNING OBJECTIVES
First Things First
Establishing Networks
How to Network with Media Influencers
Online Tools for Networking
CHAPTER 6 SUMMARY: What did we learn?
CHAPTER 6 EXERCISE
LECTURE 7: Sponsorship and Branding
CHAPTER 7 LEARNING OBJECTIVES
What is in a Brand?
How to Get Sponsors
Social Responsibility
In-Kind Donations, Charitable Giving, Grants
The Sponsorship Proposal
CHAPTER 7 SUMMARY: What did we learn?
CHAPTER 7 EXERCISE
LECTURE 8: Moral and Ethical Behaviors in Public Relations
CHAPTER 8 LEARNING OBJECTIVES
What is Acceptable Behavior?
Code of Ethics and Ethical Guidelines
CHAPTER 8 SUMMARY: What did we learn?
CHAPTER 8 EXERCISE
COURSE REVIEW: WHAT HAVE WE LEARNED?
YOU ROCK! CAN YOU ANSWER THIS?
Teach online with
Traditional Media Kit vs. Electronic Media Kit
Lesson content locked
If you're already enrolled,
you'll need to login
.
Enroll in Course to Unlock