Become a Publicist. A STEP by STEP HOW-TO BOOTCAMP

Everything you need to know about getting exposure

ABOUT THIS COURSE

I've been a Publicist and Marketer for 20 years. This course provides a comprehensive step by step blueprint of Public Relations, Publicity and Marketing.

The public relations, public affairs, marketing, publicity and special events industries have become so commingled. In the past decade consumers and industry professionals have used each term interchangeably. If you are a new public relations professional, small business owner, nonprofit manager or independent publicist, by providing technical definitions of each term, this course will enable you to develop a publicity and marketing plan, write a targeted press release, host a top notch special event, conduct research, develop media lists and much more

The process of predicting realistic goals include planning and strategy. As marketing budgets shrink and consumer demands grow, successful marketing includes structured ideas and consumer participation. With modern technology and the internet, these goals should span both domestically and globally.

By using integrated marketing and publicity tools, companies can measure results and garner a realistic impact of their market penetration and consumer based efforts.
In using smart lessons we will give a recipe to create the Glory and help you write your story.


Course Curriculum


  CHAPTER 1 - PUBLIC RELATIONS PUBLICITY AND MARKETING DEFINED
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  LECTURE 1: Public Relations, PublIcity and Marketing Defined
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  LECTURE 2 - Developing a Public Relations Plan
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  LECTURE 3: The Power of the Pitch
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  LECTURE 4: Distributing Newsworthy Information
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  LECTURE 5: Social Media: Facebook, LinkedIn, YouTube, Flickr, Twitter
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  LECTURE 6: Cultivating Relationships - Media Lists and Networking
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  LECTURE 7: Sponsorship and Branding
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  LECTURE 8: Moral and Ethical Behaviors in Public Relations
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  COURSE REVIEW: WHAT HAVE WE LEARNED?
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us within 24 hours and we will give you a full refund.

Your Instructor


Ms. Ivy Pendleton
Ms. Ivy Pendleton

Ivy K. Pendleton is a renowned communications executive based in Washington, D.C. With over 20 years of experience, she has built an impressive career spanning across Marketing Communications, Philanthropy, International Development, Public Relations, and Private Sector Wealth Management. In 2012, she published her first book, "Good Girl's Guide to Public Relations, Publicity and Marketing: A HOW-TO Survival Guide for the Novice," which offers valuable insights for those new to the industry.

In addition to her writing, Ms. Pendleton provides advisory services on private sector investments in global emerging markets. She also collaborates with various international women’s organizations and foundations, offering key leadership to help establish and strengthen global networks. In recognition of her outstanding contributions, she was awarded the prestigious Global Impact Award for Exemplary Service in the Field of Global Communications in 2013.


Invest in you! Try this self-paced course and realize your potential today.

This course is closed for enrollment.