CHAPTER 1 - PUBLIC RELATIONS PUBLICITY AND MARKETING DEFINED
LECTURE 1: Public Relations, PublIcity and Marketing Defined
LECTURE 2 - Developing a Public Relations Plan
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CHAPTER 2 LEARNING OBJECTIVES
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What is a Media Kit?
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Contents of a Media Kit
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How to Write Your First Press Release
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What is a Media Advisory / Media Alert?
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What is a Backgrounder?
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What are Talking Points?
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Traditional Media Kit vs. Electronic Media Kit
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How to Distribute a Media Kit
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Using Email to Distribute Media Kits
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CHAPTER 2 SUMMARY: What did we Learn?
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CHAPTER 2 EXERCISE
LECTURE 3: The Power of the Pitch
LECTURE 4: Distributing Newsworthy Information
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CHAPTER 4 LEARNING OBJECTIVES
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What is a Distribution Channel
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Modern Methods of Distribution
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Newswire Services
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Self-Distribution and Faxing
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Print Media
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Websites and Online Media
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What is a VNR?
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Goals of Online Distribution
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Broadcast Media
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Marketing Campaigns and Unconventional Distribution Channels
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Working with an Advertising Agency
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CHAPTER 4 SUMMARY: What did we learn?
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CHAPTER 4 EXERCISE
LECTURE 5: Social Media: Facebook, LinkedIn, YouTube, Flickr, Twitter
LECTURE 6: Cultivating Relationships - Media Lists and Networking
LECTURE 7: Sponsorship and Branding
LECTURE 8: Moral and Ethical Behaviors in Public Relations
COURSE REVIEW: WHAT HAVE WE LEARNED?
